This logo was designed to represent the vision of Building Bridges Institute for Racial Reconciliation, utilizing multiple concepts. First, we incorporated the new suspension bridge on McFarland Boulevard in Tuscaloosa, AL as the foreground. Then, behind the bridge's cables, the logo features landmarks representing many important people and events in local history.
The Images Explained
Foremost is the bridge. A bridge connects to the past and leads us into the future. It represents our goal to connect through understanding, dialogue, and respect between all citizens. We recognize that our community is in the process of building its future; this work happens alongside creating connections to the past, with its successes and failures, its pain and joy. We are building a strong foundation as an institute to move into the future, where the vision for our community is true justice, inclusion, and opportunity for all. We envision changes for the better.
In the background, we chose various icons in Tuscaloosa to represent events, institutions, and people. First African Church and The Tuscaloosa County Courthouse were chosen to represent the Civil Rights struggle, which climaxed on the day referred to as “Bloody Tuesday.” The Druid Oaks were chosen to represent the ancient history and Indigenous inhabitants of our beloved Tuscaloosa, before it was colonized. Three iconic institutional symbols were chosen for the integrity, wisdom, and value in the community that they represent. They are The University of Alabama's Denny Chimes clock tower, the Stillman College clock tower atop the Shephard Library, and the Shelton State Community College clock tower. The clocks represent time: past and present; the bells mark time, as their chimes sound both a warning and a celebration for each present hour.
The Images Explained
Foremost is the bridge. A bridge connects to the past and leads us into the future. It represents our goal to connect through understanding, dialogue, and respect between all citizens. We recognize that our community is in the process of building its future; this work happens alongside creating connections to the past, with its successes and failures, its pain and joy. We are building a strong foundation as an institute to move into the future, where the vision for our community is true justice, inclusion, and opportunity for all. We envision changes for the better.
In the background, we chose various icons in Tuscaloosa to represent events, institutions, and people. First African Church and The Tuscaloosa County Courthouse were chosen to represent the Civil Rights struggle, which climaxed on the day referred to as “Bloody Tuesday.” The Druid Oaks were chosen to represent the ancient history and Indigenous inhabitants of our beloved Tuscaloosa, before it was colonized. Three iconic institutional symbols were chosen for the integrity, wisdom, and value in the community that they represent. They are The University of Alabama's Denny Chimes clock tower, the Stillman College clock tower atop the Shephard Library, and the Shelton State Community College clock tower. The clocks represent time: past and present; the bells mark time, as their chimes sound both a warning and a celebration for each present hour.